Social Media Impact on Student Performance

Question: Discuss about the Social Media Impact on Student Performance. Answer: Introduction Social media or the social networking websites engage and influence students in a great manner. Social media is such a regular activity, which is usually done by most of the people in this world without considering the bad or good effects of social media usage (Hudson Thal, 2013). Moreover, it has become the major reason of everything that makes the students for utilizing it instead of books for searching for the required details (Hajli, 2014). Therefore, this research proposal portrays the ways through which the research would perform this evaluation with the help of proper review of literature and methodology required for implementing the research. Aims and objectives of the Research This study will aim at analyzing the social media impact on the performance of the student. The topic mainly discusses various types of impact of social media considering both the negative as well as positive perspective. The researcher has selected the PSU as the case study in order to analyze the social media impact on the performance of the student. With the help of various concepts as well as theories, expert will try to analyze the negative impact of social media. Objectives of the Research The research objectives are as follows: To explore the approaches of using social networking sites by the PMU students To identify the influences of social media on educational performance for PMU students To evaluate the gratifications as well as the utilizations portrayed from the social media on students performance Research Questions The research questions are set based on the aims and objectives of the research proposal. These are as follows: How are the PMU students using the social networking websites? How can be the social networking websites used as the educational learning platform for the students of PMU? What are the gratifications as well as the utilizations achieved from social media and its learning effects? Thesis Statement The role of the connector is played by social networking sites among friends and families together that permit people for easily communicating to each other. People should limit in using the social media for preventing this issue for becoming a dilemma. Shall we stop using social media or it will stop us from thinking? With the help of the social networking websites, a long chain of friends can a people have, with whom they can share information or chat or ideal. Social networking sites permit the users at the most basic level for setting up personal homepages or online profiles, and developing an online social network. The research topic is talking about problems that face us every day and until now, there are no solutions provided to solve this problem. Social Networking Social Networking is nothing but the social media programs based on internet for making connections with clients, customers, classmates, family as well as friends (Goh, Heng Lin, 2013). The social networking can occur for the business purposes, social purposes or both through the sites like LinkedIn, Twitter, Facebook and other websites. Social media is the normal activity that people did every day without seeing the good and bad effects of it. Nowadays, social media become the big source of everything which makes students to use it instead of books to search for the needed information. It is also the significant and major area for the marketers in order to seek for engaging the users (Lyon Montgomery, 2013). On the other hand, social networking is also playing an essential and key role in the performance of the students all over the world. In addition, it makes students to stop using their minds and always think about taking photos, snapchat, searching in Facebook and using of twi tter to read about news and at this time everyone is ignoring reading and writing form books which spend more time than social media. Social Media The social media are the technologies mediated by computers, which permit sharing and creating of career interests, ideas, information as well as other forms of expression over the networks and virtual communities. In other words, according to the viewpoint of Barnes, Hood and Gallardo, (2014), social media is the collection of the channels of online communications dedicated to the collaboration, content-sharing, interaction and input based on community. There are several types of social media such as the applications as well as the websites dedicated to wikis, social curation, social networking, social bookmarking, forums and micro-blogging (Yu, Duan Cao, 2013). Difference between social networking and social media Social networking as well as social media seem to be similar based on their operations but these have difference between them. Social networking and social media are different from several aspects such as ROI measurement, time and effort, content, goals as well as communication style (Alwagait, Shahzad Alim, 2015). As per the communication style, people generally make their usual conversation over the social media websites by publishing white papers, infographics, eBooks, videos, images and more (Tess, 2013). On the other side, there needs be a mix of listening as well as talking with the social networking. The biggest difference between the social networking and the social media is the goal that an individual is trying to achieve. An individuals ultimate goal with social networking is for building his or her network of followers and fostering those relationships (Rosen, Carrier Cheever, 2013). Social media is different as when, someone is trying certainly for generating interaction and buzz, he or she want also for increasing his or her bottom line and it means the data acquisition for sales and lead generation for e-Commerce. Disadvantages of Social Media to Students Students are getting more involved in accessing social media than doing their major activities (Saw et al. 2013). Thus, the disadvantages or the bad impacts of the social media to the students have been stated as follows: Encourages abuse and exploitation many people especially children, teens or students utilize the social media for abusing and exploiting others (Wohn et al. 2013). Behavioral consequences and tendencies the impact of the social media as well as social networking sites on the behavior of the students is very disturbing (Karpinski et al. 2013). There is a tendency for conforming to what is popular without considering whether it is wrong or right as often seen in the cases of cyber-bullying. It is much easier for young people for abusing verbally each other online (Yu, Duan Cao, 2013). Reduces family closeness and causes distraction - Continuous access to the social media websites like Facebook, twitter and others can reduce the family closeness and results in distraction in the student concentration in their study (Greenhow Gleason, 2014). Advantages of social media to students In spite of the disadvantages, social media has significant advantages over the students if they intend to improve their performances (Gray et al. 2013). The major purpose of designing social media websites is to build the platforms for sharing information and to gain and enhance knowledge level. The social media usage has made it faster as well as easier for interacting with the teachers regarding the topics related to class (Seaman Tinti-Kane, 2013). Students are also getting the chance of becoming experts at developing an online presence in the world where the online engagements are essential for businesses (Alloway et al. 2013). The students can more utilize the social media websites in order to coordinate with their mates in order to get tips, notes and other relevant information rather than chatting with friends. Research Design Research design helps in illustrating the framework of the research topic, which will be helpful in selecting proper pattern of collection as well as analysis. There are generally three types of research design, which includes explanatory, exploratory and descriptive. In the present study, the expert has selected descriptive design as it helps in defining as well as illustrating the various social media impact on the performance of the student. Research Approach A proper approach is required for studying a topic in order to reveal the format of the needed research. The particular research specifically undertakes two ways, which includes inductive as well as deductive. In the current study, deductive approach is utilized as inductive approach fails to be implemented in the present study as the expert did not emphasized new theories or concepts. Research Philosophy Research philosophy helps in illustrating the various procedures of assumptions, which is undertaken by an expert during conducting a research topic. The common as well as broad forms of epistemology are a part of philosophy, which includes positivism, interpretivism as well as realism. In the current research, positivism is applied for identifying the impact. Data Collection and Analysis Technique Primary and Secondary both data collection method can be preferred for performing and executing this research as this method would be used based on the live evidences. Thus, a survey would be implemented among few students and teachers who can respond in regards to the research topic by stating the good as well as bad effects of the social media. Thus, the execution of the primary data collection method can assure the data resource relevance in this research. Therefore, a significant and an authentic research would be executed. Data analysis methods are categorized into two techniques, which include qualitative and quantitative analysis. In the present study both, the quantitative data analysis technique will be utilized. Ethical Considerations Research should be conducted after taking permission from the survey participants. Objectivity or subjectivity should be considered for this research. Therefore, a justified or affair consideration should be the ultimate concern of this particular research (Brown Stowers, 2013). Reliability on information should be ensured by this particular research for the participants. Time schedule or Timeframe for Completing the Research Major or Key activities 1st week 2nd week 3rd week 4th+5th week 6th week 7th week Selection of Topic Literature review Research Methodology Primary Data Collection Data Analysis Results conclusion Submission of Final Project References Alloway, T. P., Horton, J., Alloway, R. G., Dawson, C. (2013). Social networking sites and cognitive abilities: Do they make you smarter?Computers Education,63, 10-16. Alwagait, E., Shahzad, B., Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia.Computers in Human Behavior,51, 1092-1097. Barnes, J. N., Hood, K., Gallardo, R. (2014).The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs(No. 162500). Southern Agricultural Economics Association. Brown, J. Stowers, E. (2013). Use of Data in Collections Work: An Exploratory Survey.Collection Management, 38(2), pp.143-162. Chandra, S. Sharma, M. (2013). Research methodology. Oxford: Alpha Science International Ltd. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), 88-107. Gray, R., Vitak, J., Easton, E. W., Ellison, N. B. (2013). Examining social adjustment to college in the age of social media: Factors influencing successful transitions and persistence.Computers Education,67, 193-207. Greenhow, C., Gleason, B. (2014). Social scholarship: Reconsidering scholarly practices in the age of social media.British Journal of Educational Technology,45(3), 392-402. Hajli, M. N. (2014). A study of the impact of social media on consumers.International Journal of Market Research,56(3), 387-404. Hudson, S., Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), 156-160. Karpinski, A. C., Kirschner, P. A., Ozer, I., Mellott, J. A., Ochwo, P. (2013). An exploration of social networking site use, multitasking, and academic performance among United States and European university students.Computers in Human Behavior,29(3), 1182-1192. Lyon, T. P., Montgomery, A. W. (2013). Tweetjacked: The impact of social media on corporate greenwash.Journal of business ethics,118(4), 747-757. Rosen, L. D., Carrier, L. M., Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying.Computers in Human Behavior,29(3), 948-958. Saw, G., Abbott, W., Donaghey, J., McDonald, C. (2013). Social media for international students-it's not all about Facebook.Library Management,34(3), 156-174. Seaman, J., Tinti-Kane, H. (2013).Social media for teaching and learning. UK: Pearson Learning Systems. Tess, P. A. (2013). The role of social media in higher education classes (real and virtual)A literature review.Computers in Human Behavior,29(5), A60-A68. Wohn, D. Y., Ellison, N. B., Khan, M. L., Fewins-Bliss, R., Gray, R. (2013). The role of social media in shaping first-generation high school students' college aspirations: A social capital lens.Computers Education,63, 424-436. Yu, Y., Duan, W., Cao, Q. (2013). The impact of social and conventional media on firm equity value: A sentiment analysis approach.Decision Support Systems,55(4), 919-926.